Uber Unveils New Logo, Changes Mission Statement as Part of Corporate Overhaul
As part of a corporate re-branding expected to roll-out fully over the next few months, Uber has unveiled all-new logos for both its primary ride-sharing app, as well as its nutrient-commitment service, Uber Eats. The company also changed its mission argument from "Make transportation equally reliable every bit running water, everywhere, for everyone" to "Nosotros ignite opportunity past setting the world in motion".
In a printing statement, Uber said that the change was implemented to aid the make stand out from its competitors. According to the company, the "new, simplified logo for the Uber app … brings back the U, is easily recognizable and is scalable across the 660 plus cities nosotros serve". The company further said that the new logo volition help make the brand stand out and exist more conspicuous, something that the previous logo was apparently struggling to do.
As we expand our reach into our other markets and modalities, it's super important that it's very clear that when you're getting into an Uber car or on an Uber scooter, yous know that is an Uber product. We weren't achieving that with our current system
The re-branding exercise is Uber's second major brand overhaul in just over ii years, and comes just days after the company hired former Coca-Cola executive, Rebecca Messina, every bit its start-ever chief marketing officer.
As can be seen from the GIF above, the new logo ditches the all-caps branding and the so-called 'bits and atoms' look for a elementary wordmark that reads 'Uber' with a capital U. The shortened version of its will render to the 'U' for a cleaner, simplified imagery. Uber Eats, the visitor'southward food delivery service, is also getting a new and refreshed look as part of the new redesign.
With the new logo, Uber has joined the likes of Apple tree, Google and Netflix to use an all-new custom typeface for its logo. Called 'Uber Movement', information technology is said to accept been inspired by sans serif fonts used for transportation signage around the world. The company had been using the Clan Pro font for its electric current logo.
Source: https://beebom.com/uber-unveils-new-logo/
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